Hibbet Thanksgiving Hibbet Thanksgiving Signs
This project began as my concept for a Thanksgiving sale campaign for Hibbett. I developed the creative direction from the initial idea through the final advertisements, creating a cohesive series of red-and-white promotional pieces that captured the energy of the holiday sale while staying aligned with the brand.
I was involved throughout the entire process, from developing the concept and visual direction to designing, refining, and preparing the final advertisements. This project gave me the opportunity to take full creative ownership and see an idea through from concept to creation.